Content Style Guide and engagement to scale processes
GeekHunter began as a startup, and as it grew, the need arose to standardize communication with a consistent, unique identity that connects with the tech community.
The biggest challenge was figuring out GeekHunter’s identity based on feedback from personas and stakeholders. Then, we created a content guide with clear communication guidelines on what to do and what to avoid to improve usability, connect with the audience, and streamline processes.
– Interviews with company staff, HR Tech community members, tech professionals, clients, and influencers connected to the brand.
– Creation of an archetypal brand identity.
– Development of a Content Style Guide with clear communication guidelines.
– Actions to build stronger connections between the brand and the community.
– Stakeholders can now create content independently using the guides, reducing the need for UX Writers.
– The content team can focus on more valuable tasks, avoiding simpler, time-consuming work.
– The brand developed a stronger identity, gained more recognition, and built a closer relationship with the Tech community.
First step: discovering the personality and identity
Most responses focused on these themes:
• Star Wars
• Video games
• Superheroes
• Geeky stickers
• Glasses
• Women
• Rock music
• Geek culture
Step two: creating the Content Style Guide
✒ Titles and Subtitles
📋 How We Use Lists
🔢 How We Use Numbers
🤬 Symbols
🌆 Cities, States, and Names
🗓 Dates and Times
🎼 Tone
🎤 Voice
📣 Grammatical and Semantic Emphasis
😎 Writing About GeekHunter
👥 Writing About People
👩💼 Referring to Job Titles and Professionals
⛓ Writing for Social Media
📨 Writing Emails
🛠 Writing Technical Content
🧲 SEO Writing
👩💻 Correct Technology Names
Step Three: Engaging Actions with the New Verbal Identity
“Write at Geek” Project: An initiative to engage developers in content creation and build a community around the brand.
“GeekStream” Project: Connecting the brand with the community through live streams and creating content for blogs and social channels. The new approach is more direct and follows the updated guidelines in the Content Style Guide.
Due to privacy and confidentiality concerns, certain content cannot be shared here.
