I’m Eduardo
UX Writer and Content Designer with solid experience in fintech and financial services. I’m all about creating content that boosts user engagement and crafting strategic content that drives results, while effectively collaborating with teams to deliver innovative, user-centered solutions.
About Me
College professor and speaker on UX Writing, Product Writing, Copywriting, and Creativity, sharing insights at universities, companies, and communication schools.
Philology enthusiast and translator of ancient texts and books into Portuguese.
Languages
Portuguese
English
Spanish
French
My UX Writing Process
🔎 Discover
Explore the situation, identify key issues, and find solutions.
Methods
- Social listening
- Conversation analysis
- Benchmarking
- Research
- Comparative evaluations
⚠️ Define
Identify the best path forward and decide how to proceed.
Methods
-
Testing
-
Content hypotheses
-
Exploring feedback.
⚒️ Architect
Propose solutions and focus on measurable, high-impact items.
Methods
- Hypothesis filtering
- Hypothesis validation.
✍️ Develop
Create content based on hypotheses with paths for experiments and tweaks.
Methods
- Write and develop content
- Document content for versioning.
✅ Validate
Ensure content is legal, matches tone and voice guidelines, and is helpful.
Methods
- Get feedback from product stakeholders
- Check content against the brand’s Writing Guide
- Do a 5-second test with the persona for final approval.
🔄 Iterate
Use a dashboard to track progress, review content, and make improvements.
Methods
- Refine content design based on validation data
- Measure results, run experiments, and set the post-analysis plan.
Brands I’ve Worked With
Eduardo Silva
Senior Content Designer
& Brand Expert
Unlock your brand’s full content design potential.
Let’s Work Together
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