I’m Eduardo
About Me
College professor and speaker on UX Writing, Product Writing, Copywriting, and Creativity, sharing insights at universities, companies, and communication schools.
My UX Writing Process
🔎 Discover
Explore the situation, identify key issues, and find solutions.
Methods
- Social listening
- Conversation analysis
- Benchmarking
- Research
- Comparative evaluations
Identify the best path forward and decide how to proceed.
Methods
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Testing
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Content hypotheses
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Exploring feedback.
⚒️ Architect
Propose solutions and focus on measurable, high-impact items.
Methods
- Hypothesis filtering
- Hypothesis validation.
✍️ Develop
Create content based on hypotheses with paths for experiments and tweaks.
Methods
- Write and develop content
- Document content for versioning.
Ensure content is legal, matches tone and voice guidelines, and is helpful.
Methods
- Get feedback from product stakeholders
- Check content against the brand’s Writing Guide
- Do a 5-second test with the persona for final approval.
🔄 Iterate
Use a dashboard to track progress, review content, and make improvements.
Methods
- Refine content design based on validation data
- Measure results, run experiments, and set the post-analysis plan.